MAIDEN is an upcoming Designers Brand based in Athens. All garments are designed by the MAIDEN team and are manufactured in Greece. The brand approaches the creative process with a subversive, almost nihilistic way and rejects traditional concepts and attitudes of fashion. Paradoxically, this questioning and rejection is conducted from the perspective of poetry. All MAIDEN garments are accompanied with a poem written on each label.

The brand’s SS17 swimwear collection is inspired by the uniqueness of Sea Waves and the inherent randomness they possess. MAIDEN is stocked across a network of independent boutiques in Greece. From spring 2017 it will be available at Luisa Via Roma.

Like a white cloud
or a shadow that covers sleep
in a rare paradise i sleep [b]
_George Sarantaris