Founder Dimitris Parthenis opened his first store in Athens in 1970. Nine years later he opened the boutique in Mykonos, a constant source of inspiration, and a stepping-stone for an international career.

Today, with his daughter Orsalia Parthenis at the creative helm, the identity remains timeless with a gender-bending, minimal feel and an elegant Greek aesthetic, and forever-young attitude. Basic ribs meet cotton and denim; wardrobe staples are reinvented to create a clean, elevated everyday look.

The brand operates four monobrand boutiques in Greece with flagship stores in Athens and Mykonos, alongside stockists in its native country, in Cyprus, Lebanon, Kuwait, USA and UK. Recently, in February 2016, Parthenis presented a temporary concept store on East London’s Rivington Street.

Parthenis collections are designed and produced in Athens, Greece.

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